The Academic Resources Recommender System (ARReS) includes collection of books, and instructional manuals available in the Camarines Sur Polytechnic Colleges Library.
Author/s: Fraser P. Seitel
ISBN: 9780131020252
Classification: CIR 659.2 Se454p 2004
Publisher: Prentice Hall
Date Published: 2004
Description: Long admired as the "practitioners" Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader thru the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and most importantly how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.&&