Academic Resources Recommender System (ARReS) - Books

The Academic Resources Recommender System (ARReS) includes collection of books, and instructional manuals available in the Camarines Sur Polytechnic Colleges Library.

Marketing Research & Consumer Behaviour

Author/s: P Saravanavel

ISBN: 9788125914761

Classification: GRD 658.83 Su61m 2018

Publisher: Vikas Publishing House

Date Published: 11/1/09

Description: This book is designed for the students of M.A., M.Sc., M.Com. and M.B.A. with the purpose of blending both concepts and applications from the field of consumer behaviour and most importantly jargon has been avoided.


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